Lyft: Round Up & Donate
To uplift our communities, Lyft designed a charitable feature where passengers round up fares to the nearest dollar and donate the difference. Since the initial launch in 2017, the Round Up & Donate feature has raised over $10 million for charity.
My Involvement
Consulted on UI/UX copy during initial design phase
Developed support launch plan to correctly route customer outreach
Identified potential pain points prior to launch
Wrote and organized public-facing help center and internal associate content
Analyzed support tickets and communicated improvement opportunities post launch
